Nov 03

Graphic Design FAQ

The number one question is usually, “How much will my project cost?”
My hourly rate for layout or design is $75. The going professional rate in our area is anywhere from $60 to $125. (Note: If you’re paying your cousin’s ex-sister-in-law $20 an hour, she’s definitely not a pro. Expect disappointment.) I have very low overhead and also provide a lot of intangible benefits for a healthy amount of added value. My hourly shop rate (sign installation, fabrication, painting, etc.) is $50.

“Do you charge an hourly rate for logo design?”
Logos are priced out not on an hourly basis, but on their perceived value. A national company with great exposure could pay as much as $25,000 for a logo design. A local grocery store in Missoula might pay me $300 and two loaves of bread per week. The fee all depends on where and how much the logo will be used, and the size of the business that commissions it. Shoot me an email and I can give you a quick ballpark number.

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